Greetings all! My name is Tim and I believe that educated decisions are judicious decisions. Here illustrates some very good, but oftentimes sidelined or neglected strategic marketing basics.

REAL ESTATE MARKETING

The National Association of REALTORS found that 82% of all agents making more than $150,000 last year had their own agent website, (in addition or in lieu of their generic broker page).

This should set the tone for the level of emphasis that is placed on the importance of an online presence, and not a stagnant one either. Your website does nothing for you sitting in its stack of other websites. It’s not going to get up and promote itself.

It’s also not going to customize itself either. Some of the most common elements of websites found to be most successful at retaining and converting traffic that lands on it.

-Intriguing and distinctive property descriptions.

-In depth and concise neighborhood information.

-Mobile friendly and easy to navigate (or mobile version).

-Functional and convenient call to action buttons (if applicable).

-Good user friendly design, and a visually rich interface experience.

-Free resources, tools, calculators, etc.

-Newsletter subscription and automated re-marketing campaigns.

Top producers know and integrate these elements into their website to maximize its effectiveness. Your website’s whole goal in life is to attract people and keep them engaged on your page as long as possible.